INTRODUCTION

My name is Willem van den Hoed and I am a camera-based artist that specialises in large, highly detailed photo-works that are constructed from hundreds of photographic details.
The Metropolis is my muse, mostly shot from hotel rooms (inhabitable tripods, I call them).

NOVOTEL PARIS

The Novotel Paris Centre (built as Nikko for JAL) has 1008 rounded windows. I love these porthole-style windows amd set out to photograph from as many as possible. I rented several corner rooms and shot from 12 windows..

In Paris I worked for the first time with a Phase One IQ4 150MP. This sped up my work-flow exponentially and within a few weeks I had produced some thirty large photo-works, whereas normally I work on one work for weeks or months.
I was challenged to find ways to deal with this output and wanted to visualise new ways of presenting and exhibiting.

So I asked AI (Midjourney) to provide me with imaginary galleries. It took many prompts and modifications but I ended up with ten galleries, in nine cities where I could install my photo-works. I added names and opening times to the windows, modified the interior and corrected some artefacts.

The imaginary Installations turned out to be a great design tool, the galleries served as a phenomenal feedback loop to my creative process. And the images stand alone as a part of my story. They are currently exhibited in Delft.


↓ It is this Imagined Installations - series that I would propose for Burn Magazine ↓

View of an art gallery display window with the name Fibonacci Gallery, showing paintings inside. The window reflects trees and buildings from across the street.
Image of an art gallery window displaying four framed landscape photographs, with the gallery's name and opening hours seen at the bottom.
Empty art gallery with a large display window showcasing white interior with a central brown-framed window and a white display counter.
A glass art gallery window showcasing framed photographs inside. The gallery has white walls, dark flooring, and a minimalistic design. Reflection of trees and buildings can be seen on the glass exterior.
Interior view of a modern art gallery with a large window overlooking a cityscape and river. The gallery has a concrete ceiling, white walls, minimal decorations, and a flat-screen display on the left wall.
View of an art gallery window displaying an abstract artwork titled 'Milky White Apocalypse' by Willem van den Hoed. The window has the word 'WALL' in white neon letters and showcases the gallery's name, hours, and website in small white text.
Gallery wall with cityscape photographs in frames, with a wooden bench underneath, inside a modern art gallery.
An art gallery window display featuring a large, gold-colored, three-sided structure that resembles a book with large windows. The sunlight reflects off nearby buildings, creating a cityscape view through the windows of the structure.
An art gallery room with wooden herringbone flooring, white walls, a large multi-pane window, and a contemporary art piece on the wall.
Gallery window displaying two photographs of water and reflections, with a reflection of two people in coats standing outside, and text in Russian about the gallery's hours and contact information.