INTRODUCTION

My name is Willem van den Hoed and I am a camera-based artist that specialises in large, highly detailed photo-works that are constructed from hundreds of photographic details.
The Metropolis is my muse, mostly shot from hotel rooms (inhabitable tripods, I call them).

NOVOTEL PARIS

The Novotel Paris Centre (built as Nikko for JAL) has 1008 rounded windows. I love these porthole-style windows amd set out to photograph from as many as possible. I rented several corner rooms and shot from 12 windows..

In Paris I worked for the first time with a Phase One IQ4 150MP. This sped up my work-flow exponentially and within a few weeks I had produced some thirty large photo-works, whereas normally I work on one work for weeks or months.
I was challenged to find ways to deal with this output and wanted to visualise new ways of presenting and exhibiting.

So I asked AI (Midjourney) to provide me with imaginary galleries. It took many prompts and modifications but I ended up with ten galleries, in nine cities where I could install my photo-works. I added names and opening times to the windows, modified the interior and corrected some artefacts.

The imaginary Installations turned out to be a great design tool, the galleries served as a phenomenal feedback loop to my creative process. And the images stand alone as a part of my story. They are currently exhibited in Delft.

↓ It is this Imagined Installations - series that I would propose for Burn Magazine ↓